Ave Natur Tlaixquixtiloni Ātl Tehuilacaxtli ītēchcopa Misteli Creative Agency

Tlanāhuatīlli Ave Natur Tlaixquixtiloni Ātl Tehuilacaxtli ītēchcopa Misteli Creative Agency cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2024

Ave Natur Tlaixquixtiloni Ātl Tehuilacaxtli

īpal Misteli Creative Agency

Tlanāhuatīlli: Misteli Creative Agency

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #159247

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Ave Natur Tlaixquixtiloni Ātl Tehuilacaxtli

Ave Natur ce tlaixquixtiloni tehuilacaxtli īpampa miak neneuhcayotl āvenachotl-tlachīhualli ītech tlacualōni ahnōzo āyōtl. In neneuhcayotl quipiya āvena ātl īpampa mimiloni, tlacualchīhualiztli īhuān barista tequitl, ce chocolātl īhuihuiyōca āvena ātl īhuān smoothies. Huēyi tlapālli tlaximāntin īhuān Escandinavia-tlachīhualli mahuizzōtl quinextia in Finlandia-tlācatiliztli in tocaitl īhuān quipalēhuia tlacōhualiztlācah quīxmatizqueh cecni tlanamactli īhuān oc ceyoc. In tehuilacaxmeh mochīuhqueh occencāyeh ītech āmatl-tepoztli tlanextilīlli īcuīlōlpan cuauhtlah īhuān cualli mocuepaz. Xihuitl-tlachīhualli tzāqualōni tlachīhualtli ītech āztlacatl mopanoltia. Flexográfica tlācuīlōliztli monequi. Tehuilacaxtli patlāhualiztli ce litro īhuān 250 mililitro mocāhua.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Ave Natur Tlaixquixtiloni Ātl Tehuilacaxtli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Ave Natur Tlaixquixtiloni Ātl Tehuilacaxtli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Ave Natur Tlaixquixtiloni Ātl Tehuilacaxtli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Huēyiliztli īhuān Tlacualtepēhualli: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Tōcāitl: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Tlachīhualiztli Māchiyōtl: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Tlanāhuatīlli Nētēcahuilīztli: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Tlatēmōliztli: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Tēyōllālīliztli: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Tēquitl Cāhuitl: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Tēquitl Ōhuitl: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Calpolli Tlācah: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Īxiptla Tlanēxtīlli: Misteli Creative Agency