Xicpanahuī campa tlahtōlli
Nexus Machiyotl Calnepantla Iximachiliztli ītēchcopa Responsive Spaces

Tlanāhuatīlli Nexus Machiyotl Calnepantla Iximachiliztli ītēchcopa Responsive Spaces cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Tepoztli īpan Tlaixnamiquiliztli, Nenonotzaliztli ihuan Tlatequipanoliznemiliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.


TepoztliTlaixnamiquiliztli· 2025

Nexus Machiyotl Calnepantla Iximachiliztli

īpal Responsive Spaces

Tlanāhuatīlli: DC Tower

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaixnamiquiliztli Tlamantli

15,317

Tlapalli

Tlanēxtilistli

Ītechcopa Nexus Machiyotl Calnepantla Iximachiliztli

Ipan nepantla itec in huehcapan calli Austria, Viena in DC Tower, Responsive Spaces ochiuh ce machiyotl-calli para iximachiliz in torre tlapohualiztli: In Nexus quitequitia ce lugar para cehuiz, mocentlaliz huan octoc monehuaz. Inin instalación media quitequilia información digital, caquiztli huan tlanextli para quinhuicaz temohuan ipan ce viaje visual huan quineltiliz in edificio iyollo. Ce interfaz táctil quinmaca temohuan para quitlatemohuiz nochi ipan intehuatl. Cuando in contenido digital moneztia, patrones de luz codificado ipan color huan sincronizado ipan tiempo moquentiya in cuarto.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Nexus Machiyotl Calnepantla Iximachiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Nexus Machiyotl Calnepantla Iximachiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Nexus Machiyotl Calnepantla Iximachiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Huēyiliztli īhuān Tlacualtepēhualli
The room as the size of approximately 3 meters in width and 12 meters in length
Tōcāitl
Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Tlachīhualiztli Māchiyōtl
A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Tlanāhuatīlli Nētēcahuilīztli
The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Tlatēmōliztli
No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Tēyōllālīliztli
The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Tēquitl Cāhuitl
The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Tēquitl Ōhuitl
The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patentēmeh
none
Calpolli Tlācah
Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Īxiptla Tlanēxtīlli
Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ

Tlacōhualli

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