What Next Nehnemilistlamachiyotl by Marko Stanojevic

What Next Nehnemilistlamachiyotl by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2025

What Next Nehnemilistlamachiyotl

by Marko Stanojevic

Client: Zero Bureau

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Colors

The Design

About What Next Nehnemilistlamachiyotl

In tlaixmachiyotl mochihualti ipan ce machiyotl huan mochihua tlatlanilmachiyotl ipampa mottalia ipan ce tepiton nauhcampa tlapechtli nican tlatzintlan (ce excan-nahui xexeloltic ce huey nauhcampa icpac) auh moquetza ipan tlapatlachtic in nepantla ihuan oc nepantiliztli, mochihuilia ce tlaittaliztli tzacuiliztli ica tepiton tlacentlaliztli. In What Next machiyotl, yece in tocaitl, quipia opoztequiliztlahtol, ce tlatlaniliztli ihuan nanquiliztli nochi ipan ce, mochihuilia tzotzonaliztli. Icel, in machiyotl-tlacuilolli cah ce zaltic, icneliltica ahcualnemilistli ihuan melahuac tlahtolnehnemilistli tepostli, tequipanoa mochihuaz miac ica amo miac tequitl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

What Next Nehnemilistlamachiyotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in What Next Nehnemilistlamachiyotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. What Next Nehnemilistlamachiyotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.