SugarLady Ladies Brand Pop-up Store Calaquiyantli Ical Tlanamacoyan Popup Ihuan Icencualtiliz by Prism Design is a highly esteemed winner of the very prestigious 2017 Mahuizolli A' Design Award Iztacteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

IztacteocuitlatlCallitic· 2017

SugarLady Ladies Brand Pop-up Store Calaquiyantli Ical Tlanamacoyan Popup Ihuan Icencualtiliz

by Prism Design

Client: Prism Design

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Callitic Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Calaquiyantli Ical Tlanamacoyan Popup Ihuan Icencualtiliz

SugarLady se ical tlanamacoyan popup icencualtiliz tlachihchiuhtli inpampa se tlaixmatiliztli tlaquentli inic cihuame, ompa Shanghai, China. In azcatl-textli tlatetzahualiztli (sugar crystal) monequi quen huei tlamachtiloni, quinepanoa ical icencualtiliz ihuan itocayo in tlaixmatiliztli. Cecen tlanextiloni xochicalli mochihua ica se tepoztli tlamamalhuazyotl tlapachiuhtli ica se nylon tlaquentli tequipanoloni. Metztli-tlanextilizyoyotl LED, 600 ipan 600 millimetlin, quitlahuiltia in xochicalli itech nepantla, yehica cecen tlacetiliztli achi yamanqui pepetlaca. In xochicalli sencatca ihuan yamanqui, ic huelis mocentlaliz, moliniz, ihuan occeppa mocentlaliz miec neneuhcayotl ica. Ixquich itlanahuatil 6 metztli ipan 10 metztli, ihuan ompa nemi se calli campa mocueptzinoa tlaquemitl (fitting room).

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

SugarLady Ladies Brand Pop-up Store Calaquiyantli Ical Tlanamacoyan Popup Ihuan Icencualtiliz ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in SugarLady Ladies Brand Pop-up Store Calaquiyantli Ical Tlanamacoyan Popup Ihuan Icencualtiliz ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. SugarLady Ladies Brand Pop-up Store Calaquiyantli Ical Tlanamacoyan Popup Ihuan Icencualtiliz quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI