Vinicola Cherchi Vino Īāmanetechcopa Tlachiuhcāyōtl by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Vino Īāmanetechcopa Tlachiuhcāyōtl by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2017

Vinicola Cherchi Vino Īāmanetechcopa Tlachiuhcāyōtl

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Vinicola Cherchi Vino Īāmanetechcopa Tlachiuhcāyōtl

Cē huēhueh vino chiuhcalli Sardinia īpan, 1970 xihuitl īhuīcpa, ōmochīuh yancuīc tlachiuhcāyōtl īpan Los Clásicos vino īāmanechcopa. Īn yancuīc āmatl tlahcuilōlli quinequih quipiāz īhuehcāuhnemiliztli īn calpixqui quitōcatiuh. Achto tlahcuilōltin īca, ōtequitih īpan mācēhualiztli cē cualneziliztli īn quipiya cualli netoliníliztli īca īn chicāhuaccualli vino. Īpan āmatl tlahcuilōlli ōtequitih īca Braille tequitl īn quīhualhuīca cualneziliztli īhuan estilo amo chicahualiztli īca. Xōchitl motēnēhualiztli motēcpana ītech cē tlahcuilōl-tequitl cē motēnēhualiztli Santa Croce tēōcalli ītech Usini īnāhuac, nō īn calpixcāyōtl īixiptlayōl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Vinicola Cherchi Vino Īāmanetechcopa Tlachiuhcāyōtl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Vinicola Cherchi Vino Īāmanetechcopa Tlachiuhcāyōtl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Vinicola Cherchi Vino Īāmanetechcopa Tlachiuhcāyōtl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene