Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlacuilolli· 2020
Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl
Client: Balko Argentina S.a
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category
Verified Award Winner
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About Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl
Book Text: Borboleta ce tlaneltocaltlahtōlli tocāyōtl in ōmochīuh īpampa ōme gasolina tequitiloyan networks tlein īaxca in cē tlatquihuahqueh cēntlācatiliztli īpan Brasil. Dislub tequiti īpan tlālhuāctli northeast īhuān Equador tequiti īpan tlācpac north, īhuān ōmentin networks quipiah īntōcā. Ce nēnehuiliztli tlamachiyōtl in īxtli papalōtl quinnepanoa ōmentin tlaneltocalli. In papalōtl quihtoznequi cuepcāyōtl īhuān yancuīcāyōtl, īhuān ītlahmachyō nozo quinēxtia in Brasil tlālli īnacayōuh. Ēyi tlapalli mochīhua, cē īpampa cē cēntlācatiliztli īhuān ic ēyi tlapalli īpampa īnnepanōliz. In logo mochīhua īpan cē module-based nepanōltlālli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Dimensions & Packaging
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Tags
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Production Technology
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Design Challenge
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Research
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Inspiration
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Project Duration
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Operation Flow
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Team Members
- Juan Eugenio Mallo Camera
Diego Adrián Beas
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