Wiseman Beer Tequitl Achto: Iyahualōl Cerveza by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2020
Wiseman Beer Tequitl Achto: Iyahualōl Cerveza
Client: Shenzhen Oracle Creative Design Co., Ltd
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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About Wiseman Beer Tequitl Achto: Iyahualōl Cerveza
Āmatlahtōlli: Wiseman Beer ce iyahualōl tlachīhualiztli ipampa cerveza tlen ompa botella, tlen quinnequi cōhuazqueh in telpōpōchtin ihuān ichpōchtin China. In botella mochīhua ica tehuīlōtl ihuān plástico, in tzacualōni mochīhua ica tepoztli, ihuān in āmatlahcuilōlli mochīhua ica āmatl. Ce chicāhuac chīltic ihuān iztac tlamachiyōtl motlālia īpan in botella, ihuān ce huēyi chīltic tlālli quinēxtia chicāhualiztli ihuān tlazohtlaliztli. In iyahualōl quipiya 230 milímetros ic patlāhuac, 60 milímetros ic tomāhuac ihuān 60 milímetros ic huēyac. In tlanequiliztli ye quimacaz in cerveza iyahualōl ce yancuic tlachiyaliztli tlen monāmiqui ica in māhuiltiliztli ihuān in yōllōpāquiliztli in telpōpōchtin.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Wiseman Beer Tequitl Achto: Iyahualōl Cerveza ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Wiseman Beer Tequitl Achto: Iyahualōl Cerveza ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Wiseman Beer Tequitl Achto: Iyahualōl Cerveza quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
- Dimensions & Packaging
- The packaging size is 230mm in width, 60mm in depth and 60mm in height.
- Tags
- Wasa, Beer, Wiseman, Art, Red
- Production Technology
- The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
- Design Challenge
- The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
- Research
- The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
- Inspiration
- Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
- Team Members
- Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
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