Seotun Saram Tlaixcopinalli Tlanechicolli by Yangji Kim is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2020
Seotun Saram Tlaixcopinalli Tlanechicolli
by Yangji Kim
Client: Seotun Saram
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #91596The Design
About Seotun Saram Tlaixcopinalli Tlanechicolli
Seotun Saram in tlaixcopinalli tlanechicolli inic tequitl tlen quinamiqui tlacah tlen quitemoah palehuiliztli ihuan tlamatinimeh tlapalehuianimeh. In tocaitl quiixnextia se tlacatl tlen ayamo momachtia, ihuan in tlahtolli quihtoa ica nochtin pehuah ica ahmo cualli. Se cuentli quiixtlalia quenin mochihua in tlapalehuiliztli inic tlacah tlen ahmo quixmatih. In tlahtolzazanilli quipia ome tlacah: Seotun, se tlapalehuilo tlen mopatlatinemi, ihuan Gobukki, se tlapalehuiani tlen ayaxcan huan yolchicahuac. In amatl tlen chichipahuac itech, in yamanic tlacuiloa navy inezcayo tlen yohualli ihuan mahuizcuiloli tlen ica maitl mochiuhqueh quinechicoah in tlachializtli. In tlanequiliztli ic quinextia in tlapalehuiliztli quen namictli, yamanqui ihuan yolchicahuac.
The Recognition
About the Mahuizolli A' Design Award Bronse
Seotun Saram Tlaixcopinalli Tlanechicolli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Seotun Saram Tlaixcopinalli Tlanechicolli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Seotun Saram Tlaixcopinalli Tlanechicolli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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