Sincha-Man Tlaixnextiliztli Altepetlacayotl by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2020
Sincha-Man Tlaixnextiliztli Altepetlacayotl
Client: Sinchaman
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #91597The Design
About Sincha-Man Tlaixnextiliztli Altepetlacayotl
Sincha-Man se tlaixnextiliztli altepetlacayotl tlachihchiuhtli ipampa se pitentzin tepozmalacatl tlanamactli huan tlanechicoltiloni tekitl. In tlaixnextiliztli tlachihchiuhtli ipan se tepiltzin yaoquizcatl, ipampa in tlayaoquizque miec tlacamej quixmatih ipan intlanextil. Tlapaltlalililli, machiotl, tlanextil huan amoxtlahcuiloliztli ihcuiliuhtli ica xoxoctic tlapohualiztli quinextiah huelitiliztli, neltoquiztli huan totocaliztli. Se tlanextil in quinextia ce yaoquizcaico cuacocolli quipalehuia in nemachtiliztli. In ye tlapaltlalililli tlachihchiuhtli mochipa monequi ipan tlanextil ihuan tlanextiliztli. In tlaixnextiliztli quinequi quimaca in yancuic tocaitl chicahuac ixmatiliztli huan cualli tlanexiliztli ipan miec tlanamacaloyan.
The Recognition
About the Mahuizolli A' Design Award Bronse
Sincha-Man Tlaixnextiliztli Altepetlacayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Sincha-Man Tlaixnextiliztli Altepetlacayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Sincha-Man Tlaixnextiliztli Altepetlacayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Dimensions & Packaging
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Tags
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Design Challenge
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Research
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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