Seotun Saram Tepalitlanextiloni Molmachiotl by Donggyun Kang

Seotun Saram Tepalitlanextiloni Molmachiotl by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Tepoztli in Oliniatepoztli, Tlahtolchihualli ihuan Tepoztlahtolamatl Tlachihchihualiztli Competition Category.

TepoztliOliniatepoztli· 2020

Seotun Saram Tepalitlanextiloni Molmachiotl

by Donggyun Kang

Client: Seotun Saram

Mahuizolli A' Design Award Tepoztli Winner in Oliniatepoztli Category

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Colors

The Design

About Seotun Saram Tepalitlanextiloni Molmachiotl

Seotun Saram in tepalitlanextiloni molmachiotl in quinepanoa in tlacah ic quitemoah tlaixyecoltiliztli tofilcaitalli ihuan in yecmatinih tetlacaitaneh. In tocaitl quiteneua se aquin ayemo ixtlamati, ihuan in tequitl quipia in tlalnamiquiliztli ica nochtin peuah amo huel yolyecti. Ce cuentotl quimelahua in tetlacaitaliztli tlen amo ohuic quimatiznequih in tlaixmatinih tlen amo huel quixmatih tetlacaitaliztli. Ome tlacamachiotl neci ipan tlahtolli: Seotun, aquin nemi patlantoc quinequi tetlacaitaliztli, ihuan Gobukki, aquin yolic pero huel neltoconi tetlacaitani. Totonqui amatl ihcuiliuhcatl, tlayohuayan ilhuicatl xoxoctic tlapaltli, ihuan machiotl tlen ica maitl ihcuiuhqui, ic quichihuah in ixnezcayotl.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Seotun Saram Tepalitlanextiloni Molmachiotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Seotun Saram Tepalitlanextiloni Molmachiotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Seotun Saram Tepalitlanextiloni Molmachiotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim