Cozticteocuitlatl Tzahualtepoztli · 2020
Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan
- Mahuizolli A' Design Award Cozticteocuitlatl 2020 in Tzahualtepoztli
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan
In Macy's imatlatzalan ce tlanamacoyan tlein quincahuilia in tlacohuanime ma quicohuacan in Macy's itlanamacahuan ipan matlatzalan. Inin matlatzalan omoyancuili ipan xihuitl 2019 ica intlananquililiz in tlacohuanime, ihuan ic omochiuh ce tlachichihualiztli chipahuac, amo ohui ihuan tlaquentli-yollotiloni. In itlatecpanaliz quicui in tlaquentli amoxtlacuiloliztli ihuan in tlacohuani tepoztlachichihualli, ihuan quinequi quixelotiz in Macy's intech occequintin tlanamacaque. Omotequitilti in yancuic matlatzalan tepoztlamatiliztli tlein monenequilia, ic in matlatzalan huel motta ipan laptop tepozmachiotl, tabletas ihuan smartphones. In tlacatl itlaixmatiliz tlatemoliztli oquiyacana in yancuiliztli, ompa mopohua in tlatlaniliztli, in tenonotzaliztli ihuan in tequitiliz tlayecoliztli.
About the Mahuizolli A' Design Award Cozticteocuitlatl
Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan quiyolchicahua ihuan quipaquiltia in tlacah.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
