Cozticteocuitlatl Tzahualtepoztli · 2021
Inspiration Matlatzintli
- Mahuizolli A' Design Award Cozticteocuitlatl 2021 in Tzahualtepoztli
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Matlatzintli
Inspiration ce matlatzintli in omochiuh ipampa in tlanextilizmachiyotl Zippo. Inin matlatzintli quinextia in tlanextilizmachiyotl ica ce yancuic tlachializtli ihuan ce tlaixpan campa in tlacah huel motequitiliah. In ixiptlahuan in molinihuah quimacah in amoxxotl ce tlachializtli yancuic ihuan tlayeyecolli. Ce tliltic tlachializtli motlalia ipan mochi in tlatecpanaliztli inic ce tlachializtli cenca melahuac mochihuaz. In tlaixpan tequitiliztli omochiuh ica yancuic tepoztlatequipanoliztli inic in tlacah amo quicahuazqueh in matlatzintli. In inecuiltonol ca in quipehualtiz ce tlahtolli inhuan in tlacohuanimeh ihuan quinextiz in itlamatiliz in tlanextilizmachiyotl ica ce axcan tlachializtli.
About the Mahuizolli A' Design Award Cozticteocuitlatl
Inspiration Matlatzintli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Inspiration Matlatzintli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Inspiration Matlatzintli quiyolchicahua ihuan quipaquiltia in tlacah.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
