Prakrishi Inquimiloliztli ipan Huacqui Xochicualli by Vishal Vora

Prakrishi Inquimiloliztli ipan Huacqui Xochicualli by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlaquimilolli· 2021

Prakrishi Inquimiloliztli ipan Huacqui Xochicualli

by Vishal Vora

Client: Prakrishi

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Prakrishi Inquimiloliztli ipan Huacqui Xochicualli

Prakrishi ce inquimiloliztli tlamantli ipampa huacqui xochicualli otlachihchiuh ipampa in tlanamacoyan India. Inin tlachihchihualiztli quinextia ce tlapohualiztli itech ce hueyi tlahtocayotl ipampa chicahualiztli, campa cecen huacqui xochicualli monextia quen tlahtoani ipan itlahtocayo. In inquimiloliztli zan ce tlapalli quipia, ihuan zan in huacqui xochicualli motlapalhuia ica tlapaltin, ic in tlacualli mochihua in tlen achto motta ipan cecen inquimiloli. Inin tlamantli quitequitia zip lock xiquipiltin ica nahui tlapalli tlacuiloliztli. Cecen inquimiloli quipia 140 mm ipatlahuac ihuan 210 mm ihuecapan. In tlanequiliztli catqui ic in tlanamactli chipahuac ihuan huel ixmachoni mochihua ipan ce tlahuel tenqui tlanamacaloni tlapechtli.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Prakrishi Inquimiloliztli ipan Huacqui Xochicualli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Prakrishi Inquimiloliztli ipan Huacqui Xochicualli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Prakrishi Inquimiloliztli ipan Huacqui Xochicualli quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team