Macy’s Website Tequitl Achto: Website Tlachialoni by Willy Lai and Dave Torres

Macy’s Website Tequitl Achto: Website Tlachialoni by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaixnamiquiliztli, Nenonotzaliztli ihuan Tlatequipanoliznemiliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaixnamiquiliztli· 2020

Macy’s Website Tequitl Achto: Website Tlachialoni

by Willy Lai and Dave Torres

Client: Macy's

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaixnamiquiliztli Category

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Colors

The Design

About Macy’s Website Tequitl Achto: Website Tlachialoni

Macy's Website ce online tlanamacoyan tlachialoni tlen quincahua tlacohquentin ma quitlachiacan huan ma quicohuacan tlamantli tlen quinamaca Macy's. Inin website oquiyancuiliqueh ica itlananquilil tlacohquentin, tlen oquichiuh ce chipahuac huan amo ohuih tlatecpanaliztli tlen oquitlahtolti tlaquentiliztli tlanextiloni huan tlacohquentin tecnologia tlamantli. Responsive web tecnologias quincahuah calaquiliztli ica laptop tepoztlahcuiloloni, tabletas huan smartphones. Miac tlatemoliztli oquiyacan tequitl, ica tlatemoliztli itech tlatequitiltianih, tlahtlaniliztli, A/B tlayehyecoliztli huan usabilidad tlayehyecoliztli. Inon achi amo ohuih tlacallotl quiyecana cohualiztli tlachihualiztli huan oquiyectlali tlatequitiltiani inecuiliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Macy’s Website Tequitl Achto: Website Tlachialoni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Macy’s Website Tequitl Achto: Website Tlachialoni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Macy’s Website Tequitl Achto: Website Tlachialoni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.