Macy’s App Redesign Primary Function: Tlanamacaliztli Tequitiltilli Nemini by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Oliniatepoztli, Tlahtolchihualli ihuan Tepoztlahtolamatl Tlachihchihualiztli Competition Category.
IztacteocuitlatlOliniatepoztli· 2020
Macy’s App Redesign Primary Function: Tlanamacaliztli Tequitiltilli Nemini
Client: Macy's
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Oliniatepoztli Category
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About Macy’s App Redesign Primary Function: Tlanamacaliztli Tequitiltilli Nemini
Book Text: Macy's App ce tlanamacaliztli tequitiltilli nemini tlen omoyancuilih ipan 2019 xihuitl inpampa Android ihuan iOS tepoztlanechicolli. In tequitiltilli quinmaca in tlacohuanimeh in huelitiliztli quintlachiazqueh ihuan quincohuazqueh tlaquentiliztli, cualnexiliztli ihuan calchihualiztli itech ce smartphone noso tablet. In tlatecpanaliztli chipahuac ihuan amo ohui, ihuan quicui tlachializtli itech tlaquentiliztli tenonotzaliztli ihuan tlacohuani tepoztequitiliztli. Tlaixcopinaloni tequitiltiloni quipalehuia in tlapohualiztli ihuan tlaxtlahualiztli, ihuan tlaomelilli tlaneltiliztli quinmaca in tlacohuanimeh in huelitiliztli quitlachiazqueh in tlamantli achto quen quicohuah. In yancuilizyotl omochiuh ipan miec tlatequitiltiani tlatemoliztli ihuan ipan tlacohuani tlananquiliztli, ihuan tlatequitiltiani nepapan omohueyilih zatepan itech in peuhcayotl.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Macy’s App Redesign Primary Function: Tlanamacaliztli Tequitiltilli Nemini ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Macy’s App Redesign Primary Function: Tlanamacaliztli Tequitiltilli Nemini ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Macy’s App Redesign Primary Function: Tlanamacaliztli Tequitiltilli Nemini quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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