Daikure Brand Identity Plakat by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Reklame, markedsføring og kommunikasjonsdesign Competition Category.
BronseReklame· 2020
Daikure Brand Identity Plakat
Client: JBBC Branding Consultancy
A' Design Award i Bronse Winner in Reklame Category
Verified Award Winner
Verify Award Status for #101065The Design
About Daikure Brand Identity Plakat
Daikure Brand Identity er en plakatserie laget for et japansk produksjonsselskap innen tungindustri. Ekte ansatte i selskapet opptrer som modeller. Klare og faste blikk uttrykker fokus og håndverksferdighet. Modellenes kroppsholdning uttrykker selvsikkerhet i yrket. Ansiktsuttrykkene antyder lang erfaring og pålitelighet. Kontrasten mellom sterkt lys og mørkeblått understøtter merkevarens verdier om profesjonalitet, oppmerksomhet på detaljer og håndverkskunst. Bildene er utformet for å formidle en sterk og solid energi.
The Recognition
About the A' Design Award i Bronse
Daikure Brand Identity Plakat er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Daikure Brand Identity Plakat forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Daikure Brand Identity Plakat tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
- Tags
- Daikure, Manufacturing, Poster, Japan, JBBC
- Production Technology
- The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
- Design Challenge
- One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
- Research
- Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
- Inspiration
- "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
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