Ugly Monster Ispinne-emballasje by JBBC Branding Consultancy

Ugly Monster Ispinne-emballasje by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2020

Ugly Monster Ispinne-emballasje

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #101073

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Colors

The Design

About Ugly Monster Ispinne-emballasje

Ugly Monster er emballasje til et ispinne-produkt laget i Taiwan. Designet viser en grønn figur med en ru overflate, inspirert av guava, en frukt som dyrkes i byen Yanchao. Fluorescerende grønnfarge gir figuren et positivt og livlig utseende. Kroppen og bena har et ubalansert forhold, og figuren har ingen hender, noe som gjør formen morsom. Pakningen måler 70 mm i bredde, 195 mm i lengde og 20 mm i høyde. Målet er å fremme produktet og rette oppmerksomhet mot den lille byen og dens bønder.

The Recognition

About the A' Design Award i Bronse

Ugly Monster Ispinne-emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Ugly Monster Ispinne-emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Ugly Monster Ispinne-emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.