Winter Navel Appelsinpakning by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2020
Winter Navel Appelsinpakning
by Chao Xu
Client: Caixiao Tian agricultural development pty ltd
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #101508The Design
About Winter Navel Appelsinpakning
Designet skal fremme appelsinen, kalt vinternavel, produsert fra en økologisk gård. Pakningen inkluderer pappesker i to størrelser, informasjonskort og konvolutt til appelsinskreller. Vinternavelen kan kun høstes etter dåpen av de fire årstidene. Utfordringen med designet er å illustrere betydningen av den langvarige vekstperioden og appelsintreets ulike former gjennom fire årstider på pakningen. Designteamet kom opp med en tegning inspirert av eventyret om Jakob og bønnestilken, med vekt på forestillingen om harmoni mellom natur og menneskehet.
The Recognition
About the A' Design Award i Bronse
Winter Navel Appelsinpakning er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Winter Navel Appelsinpakning forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Winter Navel Appelsinpakning tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Team Members
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
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