Alharir Salon Branding for Skjønnhetssalong by Satie Eljack

Alharir Salon Branding for Skjønnhetssalong by Satie Eljack is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

SølvGrafikk· 2020

Alharir Salon Branding for Skjønnhetssalong

by Satie Eljack

Client: Satie

A' Design Award i Sølv Winner in Grafikk Category

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Verified Award Winner

Verify Award Status for #102472

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Colors

The Design

About Alharir Salon Branding for Skjønnhetssalong

Målet med brandingprosessen er å posisjonere merkevaren i premiumsegmentet ved å tilpasse uttrykk og følelse til globale trender innen sminke og hudpleie. Elegant i både interiør og eksteriør, tilbyr den klienter et luksuriøst tilfluktssted hvor de kan vie seg til egenomsorg og forlate stedet fornyede. Å formidle opplevelsen til kundene på en vellykket måte var sentralt i designprosessen. Derfor ble Alharir Salon utviklet med uttrykk for femininitet, visuelle elementer, overdådige farger og teksturer, med oppmerksomhet på de fine detaljene for å gi økt selvtillit og komfort.

The Recognition

About the A' Design Award i Sølv

Alharir Salon Branding for Skjønnhetssalong er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Alharir Salon Branding for Skjønnhetssalong forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Alharir Salon Branding for Skjønnhetssalong er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The objective of the branding process was to place the brand in the high-end category by taking a look and a feel of adapting to the global trends in makeup and skin care. In the design process, Satie realized the importance of creating a brand that can successfully communicate to the consumers. Therefore, a custom brand has been developed that is identified with characteristics such as femininity, unique visual elements, opulent colors and textures and attention to the fine details to add more confidence and comfort.
Dimensions & Packaging: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Tags: Identity, Branding, theme, Packaging, Logo, Charity, Logo Design ,Fashion, Woman, Makeup
Production Technology: The Arabic alphabet was an inspiration to use Typography and Pattern design as the technique in the branding idea, and it was implemented using vectors to reach the highest quality of print on silk, cardboard, wood, and luxury retail paper material.
Design Challenge: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Research: Luxury in the kingdom of Saudi Arabia, is one of the main themes in fashion, styling, and beauty. Due to the big response to the field of beauty shops and salon, this design presents luxury using colors and styles such as the Arabian alphabet vectors and the light-salmon color to be impactful and draw customers attention to the business.
Inspiration: The design takes on the character of luxury and elegance represented in the light-salmon color, the general shape of the emblem symbolizes the letter ( ح ) in the Arabic alphabet , the first letter of the salon name studded with the crown to identify it more luxuriously. The figure below the logo expresses the quality care found inside the salon led by professionals.
Project Duration: The project started in July 2018 and was successfully completed in October 2018 in Saudi Arabia and Riyadh. Since October 2018, the brand is being used by the designer and many other materials have been made available to support sales and brand awareness campaigns.
Operation Flow: Alharir Salon has the sole purpose of identifying customers in a distinct and exclusive context that is in line with the brand's characteristics. All details regarding customer experience when developing the brand have been carefully planned and designed to improve their satisfaction and comfort. Every aspect of the brand that generates its overall identity from interior design to reception, massage and skin care seats, from the way customers interact with employees, to the quality of the products used in body and skin care, all have one purpose: to make customers feel privacy, comfort, and excellence.