Designet Smoked Trout Matemballasje av Armeanu Creative Studio er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2021
Smoked Trout Matemballasje
Klient: Valeputna
Vinner av A' Design Award i Sølv i kategorien Emballasje
Verifisert prisvinner
Verifiser prisstatus for #119796Designet
Om Smoked Trout Matemballasje
Smoked Trout er et emballasjedesign for røkte fiskeprodukter. Emballasjen er laget av kraftkartong med gullfolie og selektiv lakkering. Et sirkulært mønster, en middelaldersk portform brukt til kartongutskjæringen og et gyllent segl viser til tradisjon, arv og naturlige ingredienser. Seglet og portformen går igjen i hele produktserien for å uttrykke kontinuitet. Den brettede pakken måler 11,5 ganger 25 centimeter. Den kompakte formen gjør det enkelt å sette inn og lukke produktet, samt enkel lagring, transport og hylleeksponering.
Anerkjennelsen
Om A' Design Award i Sølv
Smoked Trout Matemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Smoked Trout Matemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Smoked Trout Matemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- Dimensjoner og emballasje
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - Stikkord
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- Produksjonsteknologi
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- Designutfordring
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- Forskning
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- Inspirasjon
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- Prosjektvarighet
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- Driftsflyt
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- Patenter
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- Teammedlemmer
- Armeanu Ana
Armeanu Catalin - Bildekreditering
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
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