Bronse Emballasje · 2021
Yanjing White Beer Ølemballasje
- A' Design Award i Bronse 2021 in Emballasje
- CLIENT: Beijing Yanjing Brewery Co.,Ltd.
- Estimated Number of Design Views: 11,216
- Verification code B38B0A22A0 · Verify this award
Colors
About Yanjing White Beer Ølemballasje
Yanjing White Beer er en emballasjedesign for øl på flaske og boks. Grafikken kombinerer kinesiske og tyske kulturelle referanser, med farger hentet fra en tysk fotballdrakt og bilder av malt og humle som en hyllest til Tyskland, opphavslandet til hvitøl. Et skjoldformet titelfelt fremhever produktnavnet og holder layouten balansert. Boksen følger størrelsen på en gjennomsnittlig håndflate for et sikkert grep, og den konisk formede flasken kan gripes i hvilken som helst høyde. Flasken er laget av resirkulerbart glass, og boksen av resirkulerbart aluminium.
About the A' Design Award i Bronse
Yanjing White Beer Ølemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Yanjing White Beer Ølemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Yanjing White Beer Ølemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
- Dimensions & Packaging
- 67.4*67.4*248mm, 54*54*170mm
- Tags
- White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
- Production Technology
- The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
- Design Challenge
- The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
- Research
- According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
- Inspiration
- The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
- Project Duration
- The project was started in Beijing in September, 2020 and put on sale in November, 2020.
- Operation Flow
- The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
