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Selfie Konditori Dessertbar by Alex Kovachev

Selfie Konditori Dessertbar by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Interiør- og utstillingsdesign Competition Category.


JernInteriør· 2021

Selfie Konditori Dessertbar

by Alex Kovachev

Client: Idea International

A' Design Award i Jern Winner in Interiør Category

18,094

Verified Award Winner

Verify Award Status for #120978

Colors

The Design

About Selfie Konditori Dessertbar

Selfie Konditori er en dessertbar i Tromsø, Norge, med et totalareal på 130 kvadratmeter. Interiøret ble designet for å skape et lyst og varmt sted i løpet av de lange og mørke nordlige dagene og nettene. Marmor, messing og gulltonede speil kombineres med naturlige teksturer og frodig grønt, noe byen mangler på grunn av sitt barske klima. Speilbelagte armaturer og blankt skreddersydde møbler reflekterer temaet selvrefleksjon og glede som antydes av stedets navn. Fargerike elementer er utformet for å passe gjestene og for å gjøre det enkelt å ta bilder.

The Recognition

About the A' Design Award i Jern

Selfie Konditori Dessertbar er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Selfie Konditori Dessertbar forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Selfie Konditori Dessertbar respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging
The total area of the space is 130 square meters.
Tags
dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology
The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge
The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research
We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration
The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration
The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow
The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members
Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits
Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio

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