Public Health Beyond Borders Visuelt identitetsprogram by Yoske Mitsui

Public Health Beyond Borders Visuelt identitetsprogram by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

JernGrafikk· 2021

Public Health Beyond Borders Visuelt identitetsprogram

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award i Jern Winner in Grafikk Category

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Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Visuelt identitetsprogram

Public Health Beyond Borders er et visuelt identitetsprogram utviklet for en gruppe studenter og fagpersoner som arbeider med helsebehov i partnersamfunn. Merket benytter fem farger. Grønn og blå gjenspeiler et globalt perspektiv, mens rød, gul og svart viser tilbake til University of Maryland, hvor det grunnleggende kapittelet oppsto. En sirkel i midten symboliserer enhet og samarbeid. Ordmerket er tilpasset universitetets primære skrifttyper. Logoen er enkel, skalerbar og modulær, og fungerer i én farge og i mange størrelser, både i trykk og digitale medier.

The Recognition

About the A' Design Award i Jern

Public Health Beyond Borders Visuelt identitetsprogram er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Public Health Beyond Borders Visuelt identitetsprogram forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Public Health Beyond Borders Visuelt identitetsprogram respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.