Flora Produktpromoterende animasjon by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Film-, video- og animasjonsdesign Competition Category.
JernFilm· 2022
Flora Produktpromoterende animasjon
Client: GOODO design
A' Design Award i Jern Winner in Film Category
Verified Award Winner
Verify Award Status for #131252The Design
About Flora Produktpromoterende animasjon
Flora er en dataanimert film laget for å presentere en multifunksjonell sofa inspirert av blomster i full blomst. Filmen viser sofaens designelementer, funksjonelle egenskaper, håndverk og materialer. Kunstnerisk dekonstruksjon, bildekomposisjon, belysning og temadesign benyttes for å presentere produktet fra mange vinkler og formidle dets estetiske verdi. Alle elementer er modellert tredimensjonalt, animert i Cinema 4D og rendret med Redshift, mens den endelige sammensetningen er gjort i Adobe After Effects. Filmen leveres i Full HD med 25 bilder per sekund.
The Recognition
About the A' Design Award i Jern
Flora Produktpromoterende animasjon er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Flora Produktpromoterende animasjon forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Flora Produktpromoterende animasjon respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Team Members
- Creative Director: Nan Li
Design Director: Hesu Dong - Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
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