Drive2Extremes Multivision Primærfunksjon: Fotografisk kunstverk by Florian W. Mueller

Drive2Extremes Multivision Primærfunksjon: Fotografisk kunstverk by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Fotografi og fotomanipulasjonsdesign Competition Category.

SølvFotografi· 2022

Drive2Extremes Multivision Primærfunksjon: Fotografisk kunstverk

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award i Sølv Winner in Fotografi Category

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Colors

The Design

About Drive2Extremes Multivision Primærfunksjon: Fotografisk kunstverk

Drive2Extremes Multivision er en serie fotografiske kunstverk som forener to ekstreme landskap i enkeltbilder. Porsche Taycan Cross Turismo ble først fotografert på en frossen myr i Lappland, nord for polarsirkelen. To uker senere ble bilen plassert i samme posisjon i forhold til kameraet, og med en tilsvarende solposisjon, i den arabiske ørkenen i De forente arabiske emirater. De to bildene ble deretter smeltet sammen ved hjelp av flereksponeringsteknikker. Målet var å bringe polar- og ørkenlandskap sammen i ett bilde. Kunstverkene ble produsert i flere størrelser.

The Recognition

About the A' Design Award i Sølv

Drive2Extremes Multivision Primærfunksjon: Fotografisk kunstverk er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Drive2Extremes Multivision Primærfunksjon: Fotografisk kunstverk forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Drive2Extremes Multivision Primærfunksjon: Fotografisk kunstverk er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori