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Multivision Porsche Shanghai Primærfunksjon: Fotografisk kunstverk by Florian W. Mueller

Multivision Porsche Shanghai Primærfunksjon: Fotografisk kunstverk by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Fotografi og fotomanipulasjonsdesign Competition Category.


SølvFotografi· 2022

Multivision Porsche Shanghai Primærfunksjon: Fotografisk kunstverk

by Florian W. Mueller

Client: Porsche China

A' Design Award i Sølv Winner in Fotografi Category

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Verified Award Winner

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Colors

The Design

About Multivision Porsche Shanghai Primærfunksjon: Fotografisk kunstverk

Multivision Porsche Shanghai er en serie fotografiske kunstverk laget for Porsche China. Hvert bilde kombinerer tre fotografier i én ramme gjennom multippel eksponering. Serien viser Shanghais ulike ansikter, fra tradisjonelle kinesiske bydeler og arkitekturen i den tidligere franske konsesjonen til moderne bygninger av glass og stål. En sportsbil dukker opp i hvert bilde og forblir gjenkjennelig til tross for de lagdelte omgivelsene. Bildene ble laget med digital fotografering og produseres som fine-art-trykk montert på aluminiumskomposittplater i begrensede opplag.

The Recognition

About the A' Design Award i Sølv

Multivision Porsche Shanghai Primærfunksjon: Fotografisk kunstverk er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Multivision Porsche Shanghai Primærfunksjon: Fotografisk kunstverk forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Multivision Porsche Shanghai Primærfunksjon: Fotografisk kunstverk er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging
Different Artworks in different sizes, all in limited editions
Tags
Shanghai, China, Porsche, multiple exposure, photography
Production Technology
Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge
The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research
The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration
Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration
Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow
1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents
Copyrights belong to Florian W. Mueller, 2022.
Team Members
David Schütte
Claire Bayrasy.
Image Credits
Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy

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