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The 31st Golden Melody Awards Trailer Seremoni promovideo av Cheng-Hsuan Lin

Designet The 31st Golden Melody Awards Trailer Seremoni promovideo av Cheng-Hsuan Lin er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Sølv i konkurransekategorien Film-, video- og animasjonsdesign.


SølvFilm· 2023

The 31st Golden Melody Awards Trailer Seremoni promovideo

av Cheng-Hsuan Lin

Klient: 27 Design Co., Ltd.

Vinner av A' Design Award i Sølv i kategorien Film

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Designet

Om The 31st Golden Melody Awards Trailer Seremoni promovideo

Golden Melody Awards-traileren begynner med en smeltende trofe, som symboliserer den konstante utviklingen og transformasjonen til den prestisjefylte musikkbegivenheten. For hver generasjon som går, bryter prisen med tradisjonen og gjenoppfinner seg selv, og utforsker uendelige muligheter. I likhet med vann flyter prisen inn i forskjellige deler av verden, og bringer nytt liv og energi til gjenfødelsens syklus. Dens innvirkning er uhåndgripelig, men dyptgående. Den sprer seg som ringer i vannet og etterlater et varig inntrykk på alle den berører.

Anerkjennelsen

Om A' Design Award i Sølv

The 31st Golden Melody Awards Trailer Seremoni promovideo er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. The 31st Golden Melody Awards Trailer Seremoni promovideo forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. The 31st Golden Melody Awards Trailer Seremoni promovideo er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper
The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Dimensjoner og emballasje
The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards
Stikkord
Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
Produksjonsteknologi
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
Designutfordring
The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.

We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
Forskning
The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
Inspirasjon
At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
Prosjektvarighet
started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
Driftsflyt
Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.

Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
Patenter
Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd.
Teammedlemmer
Director: Cheng-Hsuan Lin
Art Director: Qian-Han Chen
Producer: Yu-Hsiang Peng, Weiting Zhou
Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin
Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang
Colorist: Yihsun Chiang, Cheng-Hsuan Lin
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio
Bildekreditering
Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio

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