Ggaedok Merkevarebygging for studiehefter by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Utdanning, læremidler og opplæringsinnholdsdesign Competition Category.
SølvUtdanning· 2023
Ggaedok Merkevarebygging for studiehefter
Client: Mirae-N
A' Design Award i Sølv Winner in Utdanning Category
Verified Award Winner
Verify Award Status for #148327The Design
About Ggaedok Merkevarebygging for studiehefter
Ggaedok er en merkevareidentitet for en serie studiehefter i koreansk språk. Navnet Ggaedok er et akronym av det koreanske uttrykket Ggaewooja Dokhaeryuk, som viser til å vekke selvtillit og leseforståelse. Logoen kombinerer navnet med anførselstegn, som ble valgt fordi formen deres ligner koreanske konsonanter og vokaler. Fargefolie i utvalgte Pantone-farger fremhever deler av anførselstegnene, og matt belegg øker synligheten deres. Figurer trykket i vokabularboken og leseforståelsesboken gjør materialet mer engasjerende for elevene.
The Recognition
About the A' Design Award i Sølv
Ggaedok Merkevarebygging for studiehefter er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Ggaedok Merkevarebygging for studiehefter forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Ggaedok Merkevarebygging for studiehefter er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels - Team Members
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works
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