Designet Gaenyeomsuda Lærebok av Miraen Design Team er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Bronse i konkurransekategorien Utdanning, læremidler og opplæringsinnholdsdesign.
BronseUtdanning· 2023
Gaenyeomsuda Lærebok
Klient: Mirae-N
Vinner av A' Design Award i Bronse i kategorien Utdanning
Verifisert prisvinner
Verifiser prisstatus for #148329Designet
Om Gaenyeomsuda Lærebok
Gaenyeomsuda er en matematikklærebok utviklet for tenåringselever. Navnet er en forkortet form av en frase som betyr at begreper er alt i matematikk. Logoen bruker en snakkeboble-motiv og en håndtegnet stil, som reflekterer forkortelsene og tilpasningene som finnes i ungdomskulturen. Målet er å få studiet av matematikk til å føles som en prat med en venn, slik at elevene åpner boken uten ubehag. Boken måler 210 ganger 260 millimeter. Alle sider er mattlaminert, og logoen og illustrasjonene er belagt med gjennomsiktig epoksy.
Anerkjennelsen
Om A' Design Award i Bronse
Gaenyeomsuda Lærebok er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Gaenyeomsuda Lærebok forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Gaenyeomsuda Lærebok tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- Dimensjoner og emballasje
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - Stikkord
- Textbook,Education,Print,Design,Branding
- Produksjonsteknologi
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - Designutfordring
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- Forskning
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- Inspirasjon
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - Prosjektvarighet
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- Driftsflyt
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
- Teammedlemmer
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong
Sponset
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