Elegance and Modernity Messestand by Smart Design Expo - Joanna Dittmar

Gull Messe · 2023

Elegance and Modernity Messestand

by Smart Design Expo - Joanna Dittmar

A' Design Award i Gull 2023 in Messe
CLIENT: Drutex
Estimated Number of Design Views: 434,962
Verification code 2573346C69 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Elegance and Modernity Messestand

Elegance and Modernity er en messestand laget for en fagmesse i Nürnberg. Standen måler 21,5 ganger 11 meter, med vegger som er 5 meter høye. Overflater i svart og betong kombineres med planteelementer og gjennomtenkt belysning for å presentere produktene i rolige omgivelser. Fasaden er laget av laminat, en hengende gyllen skyinstallasjon er formet av metallgjerde, og utstillingsenhetene er lakkert i gull. Alle deler ble produsert internt av snekkere. En skjerm på 6 ganger 3,5 meter viser en film for å trekke besøkende til seg på avstand.

About the A' Design Award i Gull

Elegance and Modernity Messestand er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Elegance and Modernity Messestand forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Elegance and Modernity Messestand skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Press Kit

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Image Credits: Smart Design Expo