Bronse Emballasje · 2024
Wow Long Rice Crust Snacksemballasje
by Xiao Ma Song Strategic Consulting
- A' Design Award i Bronse 2024 in Emballasje
- CLIENT: Xiao Ma Song Strategic Consulting Co., Ltd
- Estimated Number of Design Views: 14,125
- Verification code D0FCA995F5 · Verify this award
Colors
About Wow Long Rice Crust Snacksemballasje
Wow Long Rice Crust er en emballasjedesign for en tradisjonell kinesisk risskorpe-snacks. Designet svarer på produktlikhet og et aldrende merkevarebilde i denne snackskategorien. Emballasjen viser den kinesiske historiske skikkelsen Zhuge Liang, hvis kallenavn inspirerte merkenavnet, tegnet i en humoristisk tegneseriestil. Et overdrevet ansiktsuttrykk og det uttalte ordet Wow refererer til snacksens seige konsistens. Merkenavnet Wo Long ble oppdatert til Wow Long. Illustrerte historier og produktfotografier er kombinert for å tiltrekke yngre forbrukere.
About the A' Design Award i Bronse
Wow Long Rice Crust Snacksemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Wow Long Rice Crust Snacksemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Wow Long Rice Crust Snacksemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
- Dimensions & Packaging
- 220mmX50mmX320mm
- Tags
- Chinese,Wowlong,Rice,Crust
- Production Technology
- With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
- Design Challenge
- How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
- Research
- Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance. - Inspiration
- The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
- Project Duration
- The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
- Operation Flow
- we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
- Image Credits
- Illustrator :Wang Dianhe
