Furmint Vodka Drikkevareemballasje by Peter Morvai

Furmint Vodka Drikkevareemballasje by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Emballasjedesign Competition Category.

SølvEmballasje· 2024

Furmint Vodka Drikkevareemballasje

by Peter Morvai

Client: Seven Hills Distillery

A' Design Award i Sølv Winner in Emballasje Category

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Verified Award Winner

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Colors

The Design

About Furmint Vodka Drikkevareemballasje

Furmint Vodka er en emballasjedesign for en vodka laget av druer. Seven Hills Distillery produserer bare 800 til 1000 flasker i året, så vodkaen er et håndverksprodukt. Emballasjen gjenspeiler brennevinets renhet og dets druebase. Enkel typografi på den offsettrykte frontetiketten gir et rent uttrykk. En silketrykt illustrasjon på glasset gir assosiasjoner til et drueblad på en moderne måte. Når flasken er full, fungerer væsken som en linse og gir dybde til de fine detaljene. Flasken måler 340 mm i høyde og 80 mm i bredde.

The Recognition

About the A' Design Award i Sølv

Furmint Vodka Drikkevareemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Furmint Vodka Drikkevareemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Furmint Vodka Drikkevareemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh