Freeway Loud 3D Produktanimasjon by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Film-, video- og animasjonsdesign Competition Category.
SølvFilm· 2024
Freeway Loud 3D Produktanimasjon
Client: Morgan Studio
A' Design Award i Sølv Winner in Film Category
Verified Award Winner
Verify Award Status for #156123The Design
About Freeway Loud 3D Produktanimasjon
Freeway Loud er en tredimensjonal produktanimasjon laget for et fottøymerke. Animasjonen presenterer en sko i industrielle omgivelser, der maskiner ser ut til å vekke produktet til live. Skoen ble modellert med hard surface-teknikker i 3ds Max, med fotografier som referanse. Teksturer ble bygget opp fra lærbilder og digitale pensler, og scenene ble rendret med Vray i 1920 x 1080 piksler. Animasjonen ble laget for bruk på nett, og målet er å tiltrekke oppmerksomhet gjennom bilder alene, uten forklarende tekst.
The Recognition
About the A' Design Award i Sølv
Freeway Loud 3D Produktanimasjon er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Freeway Loud 3D Produktanimasjon forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Freeway Loud 3D Produktanimasjon er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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