Mua Yik Hand-Picked Series Teposeemballasje by Mua Yik Tea is a highly esteemed winner of the very prestigious 2025 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2025
Mua Yik Hand-Picked Series Teposeemballasje
by Mua Yik Tea
Client: Mua Yik Tea
A' Design Award i Jern Winner in Emballasje Category
- 10,129
- Verified Award Winner
- Verify Award Status for #165641
The Design
About Mua Yik Hand-Picked Series Teposeemballasje
Boktekst: Mua Yik Hand-Picked Series er en gaveeskeemballasje for håndplukkede teposer fra høyfjellet. Esken måler 225 ganger 125 ganger 75 millimeter og rommer 20 teposer. Et midjebånd presenterer hver teartikkel, slik at innholdet enkelt kan velges. Hvert ikon på esken er utformet i et avrivningsformat, som gjør åpningen av esken til et rolig ritual. Abstrakte penselstrøk og farger minner om fjellene og skogene der teen dyrkes. Esken er trykt med soyablekk på resirkulert papir, og plastinnpakning er holdt til et minimum.
The Recognition
About the A' Design Award i Jern
Mua Yik Hand-Picked Series Teposeemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Mua Yik Hand-Picked Series Teposeemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Mua Yik Hand-Picked Series Teposeemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea energy as the theme, the abstract brushstrokes and colors are integrated into the pattern to reflect the nourishment of the mountains and forests in each tea product. From a leaf to a cup of tea, the essence of tea and the earth is maintained in both the logo design and the packaging design. The design of the box is based on a light and elegant vision, representing the anticipation and healing feeling before receiving the gift box and enjoying the tea.
- Dimensions & Packaging
- 225mm x 125mm x 75mm
- Tags
- Beverages Packaging, muayiktea, whole-leaf, teabag, natural
- Production Technology
- Presented in a gift box with 20 tea bags inside. The design of the box is elegant and elegant, with the waist cover presenting each tea item, making it easy for users to choose their favorite items. Each icon on the box is designed in a tear-open format, allowing users to enjoy the healthy ritual of opening the gift. The printing of the gift box is planned to use environmentally friendly soy ink, and the paper is mainly made of environmentally friendly recycled paper. We minimize the use of plastic wrapping materials in the package delivery process. This is in line with the SDGs, the concept of sustainable management.
- Design Challenge
- The creative challenge in this project was designing an interactive, sustainable tea bag gift box that balances user engagement with eco-friendly materials. Overcoming obstacles like sourcing biodegradable materials without compromising durability was a key issue.
- Research
- The research behind this design was a qualitative study aimed at understanding user interaction with sustainable packaging. The objective was to explore how packaging could enhance user experience while being eco-friendly. The methodology included interviews, surveys, and prototype testing. Data collection was through user feedback, observational studies, and prototype testing. Participants included 15 eco-conscious consumers. The results showed high satisfaction with interactive and sustainable packaging, leading to better engagement. This research impacts businesses by emphasizing eco-friendly designs, and enhances society’s shift towards sustainability, influencing design trends to prioritize user experience and environmental impact.
- Inspiration
- Hand-picked tea bags are combined with gift boxes to let tasters experience the craftsmanship and convey the message that each tea product records the complete cycle of goodness from tea growing, harvesting to packaging design and caring the earth. Hand-picked high mountain tea with no added flavors, combined with energy and flavor, is designed to add a sense of healing to the tea-drinking atmosphere. Hand-picked tea gift box is the beginning of a healing energy for everyone who receives it.
- Project Duration
- The project started in May 2024 in Taiwan and finished in October 2024 in Taiwan. Plan to launch in 2025.
- Operation Flow
- This tea bag gift box operates by allowing the user to tear open the outer packaging for an interactive experience. The box transforms from a sealed container to a revealed set of tea bags. Key frames include opening the box, revealing the contents, and using the tea bags. It delivers better results by using eco-friendly materials, enhancing sustainability, and offering an enjoyable unboxing experience, which makes it more engaging and appealing to environmentally-conscious consumers.
- Patents
- Mua Yik Ltd
- Team Members
- Mua Yik Tea and Mingisland
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