Cristaderm Merkevareidentitet by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
JernGrafikk· 2025
Cristaderm Merkevareidentitet
Client: Cristaderm
A' Design Award i Jern Winner in Grafikk Category
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- Verified Award Winner
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The Design
About Cristaderm Merkevareidentitet
Cristaderm, et koreansk hudpleiemerke som forener vitenskapelig innovasjon med sofistikert design. Inspirert av DNA-dobbelhelixen, har den visuelle identiteten intrikate molekylære motiver og koreanske tegn som skaper en raffinert estetikk. Logoen, med en ren skrifttype og parallellogram-motiv, symboliserer presisjon og innovasjon. Ikonsystemet smelter sammen kjemiske molekylformler med koreanske tegn, og tilfører kulturell og intellektuell dybde. Dette gjennomtenkte designet sikrer at Cristaderms profil er effektiv og visuelt slående, og setter en ny standard innen hudpleie.
The Recognition
About the A' Design Award i Jern
Cristaderm Merkevareidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Cristaderm Merkevareidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Cristaderm Merkevareidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
- Dimensions & Packaging
- Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
- Tags
- Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
- Production Technology
- Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
- Design Challenge
- The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
- Research
- Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
- Inspiration
- Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
- Project Duration
- The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
- Operation Flow
- The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
- Team Members
- Wai Ho Cheung
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