Designet Fairy Tale Travel Lærebok av Kiwook Kim er en høyt verdsatt vinner av den svært prestisjetunge 2025 A' Design Award i Sølv i konkurransekategorien Utdanning, læremidler og opplæringsinnholdsdesign.

SølvUtdanning· 2025

Fairy Tale Travel Lærebok

av Kiwook Kim

Klient: MiraeN

Vinner av A' Design Award i Sølv i kategorien Utdanning

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Farger

Designet

Om Fairy Tale Travel Lærebok

Fairy Tale Travel er en serie lærebøker utviklet for barneskoleelever i Korea. Bøkene bruker et eventyrkonsept for å gi hele serien et helhetlig preg og gjøre læringen morsom. Figurguider dukker opp i hver lærebok og leder elevene gjennom leksjonene. Varme farger, håndtegnede illustrasjoner, myk typografi og buede former skaper et vennlig uttrykk. Hvert klassetrinn og semester har sin egen hovedfarge, slik at materiellet er lett å finne. Omslagene har holografisk trykk, og antimikrobiell filmbelegg og trykkfarge er brukt for tryggere bruk.

Anerkjennelsen

Om A' Design Award i Sølv

Fairy Tale Travel Lærebok er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Fairy Tale Travel Lærebok forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fairy Tale Travel Lærebok er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: This project is designed for elementary school students in Korea.
Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning.
In each textbook, character friends guide the textbook learning journey and act as guides to induce interest.
It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes.
Dimensjoner og emballasje: Product dimension: width 220 x height 220 mm
Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook.
This activity pocket uses various activities to easily organize various activities, maintain various activities.
Produksjonsteknologi: It is composed of convenience and usability as the top priority for elementary school learners.
By applying different main colors for each grade and semester, you can quickly and easily find learning materials.
In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink.
Designutfordring: Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
Forskning: The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration.
Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning.
Because of this, the textbook will be a space where children create their own stories beyond just learning tools.
Inspirasjon: Most of the existing textbooks are organized without a consistent story throughout the textbook.
It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?'
Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore.
Prosjektvarighet: The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
Driftsflyt: The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
Teammedlemmer: Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Dan-bi Kim / Gil-sung Jung / Meong-hee lee
Illustrator: Somdoo / Bokyeong Kang / Sooa Lee