Designet Thorn Metamorphosis Produktanimasjon av Qzens Furniture Art Design er en høyt verdsatt vinner av den svært prestisjetunge 2025 A' Design Award i Sølv i konkurransekategorien Film-, video- og animasjonsdesign.
SølvFilm· 2025
Thorn Metamorphosis Produktanimasjon
Klient: QZENS Furniture - Art - Design
Vinner av A' Design Award i Sølv i kategorien Film
Verifisert prisvinner
Verifiser prisstatus for #170360Designet
Om Thorn Metamorphosis Produktanimasjon
Thorn Lighting transformerer naturens skarpeste form, tornen, til et moderne designobjekt som legemliggjør balansen mellom hardt og mykt, lys og skygge. Inspirert av naturens metamorfose symboliserer denne belysningen styrke, motstandskraft og åndelig vekst gjennom motgang. Designet blander rå, organiske kanter med industrielle linjer, og reflekterer skjønnheten og håpet som finnes i utfordringer. En kinematografisk opplevelse ble skapt ved bruk av Houdini, Redshift og avanserte simuleringsteknikker for å visuelt representere denne transformasjonen, og blander naturens ville ånd med moderne estetikk.
Anerkjennelsen
Om A' Design Award i Sølv
Thorn Metamorphosis Produktanimasjon er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Thorn Metamorphosis Produktanimasjon forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Thorn Metamorphosis Produktanimasjon er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- Dimensjoner og emballasje
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- Stikkord
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- Produksjonsteknologi
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- Designutfordring
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- Forskning
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- Inspirasjon
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- Prosjektvarighet
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- Driftsflyt
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- Teammedlemmer
- Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN - Bildekreditering
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
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