Zhang Gong Lao Jiu 1975 Brennevinsemballasje by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2026
Zhang Gong Lao Jiu 1975 Brennevinsemballasje
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award i Sølv Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Zhang Gong Lao Jiu 1975 Brennevinsemballasje
Zhang Gong Lao Jiu 1975 er emballasje designet for et kinesisk brennevin. Den overordnede formen henter inspirasjon fra de hundre år gamle robinia-trærne som vokser på destilleriets område. Ytteresken er laget av miljøvennlig papirmasse, og barkteksturen er formet ved preging i stedet for blekktrykk. Flasken er brent med kinesisk hvit glasur, og ovnstransformasjon skaper naturlige mønstre i enkelte områder. Flaskens overflate minner om den slitte teksturen til gamle gjæringsgroper. Emballasjen måler 125 x 125 x 290 millimeter.
The Recognition
About the A' Design Award i Sølv
Zhang Gong Lao Jiu 1975 Brennevinsemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Zhang Gong Lao Jiu 1975 Brennevinsemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Zhang Gong Lao Jiu 1975 Brennevinsemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
- Dimensions & Packaging
- 125mm*125mm*290mm
- Tags
- Natural, Unadorned Simplicity
- Production Technology
- The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
- Design Challenge
- Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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