Fenjiu Jujiang Lingqiong Brennevinsemballasje by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2026
Fenjiu Jujiang Lingqiong Brennevinsemballasje
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award i Sølv Winner in Emballasje Category
- 22,037
- Verified Award Winner
- Verify Award Status for #173413
The Design
About Fenjiu Jujiang Lingqiong Brennevinsemballasje
Fenjiu Jujiang Lingqiong er et emballasjedesign for en kinesisk baijiu-brennevin. Det fjellformede ytterdekselet minner om Luliang-fjellene, merkets fødested, og kan løftes for å nå flasken inni. Flasken har en liten munning og en spiss bunn, en form som ble brukt i kinesisk baijiu-fremstilling for omtrent seks tusen år siden. Flasken er formet for hånd i keramikk og ferdigstilt med en edelstensglasur. Den ytre emballasjen bruker platinakrystall og høytemperatur metallfarging. Den skulpturelle formen gjør at den kan betraktes fra alle sider.
The Recognition
About the A' Design Award i Sølv
Fenjiu Jujiang Lingqiong Brennevinsemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Fenjiu Jujiang Lingqiong Brennevinsemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fenjiu Jujiang Lingqiong Brennevinsemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
- Dimensions & Packaging
- 200mmx210mmx480mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
- Design Challenge
- During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
