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Poznan Marathon Medal Reklameanimasjon by Artmask Group

Poznan Marathon Medal Reklameanimasjon by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Film-, video- og animasjonsdesign Competition Category.


SølvFilm· 2020

Poznan Marathon Medal Reklameanimasjon

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award i Sølv Winner in Film Category

40,459

Verified Award Winner

Verify Award Status for #94314

Colors

The Design

About Poznan Marathon Medal Reklameanimasjon

Poznan Marathon Medal er en reklameanimasjon som er laget for å presentere medaljen til det tjuende PKO Poznan Maraton. Animasjonen viser små elementer som settes sammen for å danne medaljen, og hvert element symboliserer ett år av maratonets historie. Medaljesnoren er trykt med historiske fotografier fra alle utgaver av arrangementet, ordnet i kronologisk rekkefølge. Medaljen måler 80 ganger 80 ganger 7 millimeter og er støpt i stål og sølv. Animasjonen ble produsert i 4K-oppløsning for å oppfordre til påmelding til jubileumsløpet.

The Recognition

About the A' Design Award i Sølv

Poznan Marathon Medal Reklameanimasjon er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Poznan Marathon Medal Reklameanimasjon forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Poznan Marathon Medal Reklameanimasjon er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging
medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags
animation, medal, poznan marathon, 3d animation
Production Technology
Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge
The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research
Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration
The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration
The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow
A new way of presenting a marathon medal.
Team Members
Mateusz Kowalski
Wojciech Czub
Image Credits
Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019

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