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Post Herbum Emballasje by Kristina Asvice

Post Herbum Emballasje by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Emballasjedesign Competition Category.


BronseEmballasje· 2020

Post Herbum Emballasje

by Kristina Asvice

Client: Vilnius College of Technologies and Design

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #97378

Colors

The Design

About Post Herbum Emballasje

Hele urter dyrket i Litauen ble til inspirasjon for å skape en eksklusiv emballasje, samt ønsket om å visuelt uttrykke det økologiske og raffinerte produktet. Den uvanlige, men samtidig enkle trekantformen gjør det mulig å presentere et enkelt produkt i en mer interessant emballasje. Melkehvite og brune farger indikerer økologi og urtenes naturlighet. Delikate illustrasjoner og tilbakeholdenhet i stil fremhever verdien av urter som plukkes for hånd. Varsomt og presist som det skjøre produktet selv.

The Recognition

About the A' Design Award i Bronse

Post Herbum Emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Post Herbum Emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Post Herbum Emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
Dimensions & Packaging
Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm
Tags
Paper box, herbs, organic, triangular box, rhomb
Production Technology
The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
Design Challenge
The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
Research
The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging.
Inspiration
Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
Project Duration
Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
Operation Flow
All parts of the boxes are folded without glue.
Patents
Copyrights belong to Kristina Asvice, 2019.
Team Members
Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.

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