Tongue-Bongue Godteripakke by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2020
Tongue-Bongue Godteripakke
by Victoria Ax
Client: Vi_ax
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #97413The Design
About Tongue-Bongue Godteripakke
Ønsket var å lage en emballasje for en type mat. Ved utvikling av emballasje er det viktigst å være uforutsigbar. Siden det finnes mange stereotype løsninger på markedet, bør man søke noe annet, man bør bevege seg bort fra malene. Og oppmerksomheten ble rettet mot spiseprosessen i seg selv, som å ta og putte mat i munnen. Dette var bakgrunnen for ideen. Mennesker bruker tungen til å suge på alle slags godteri. Tungeformede slikkepinner skaper en surrealistisk metafor «tunge på (menneskelig) tunge».
The Recognition
About the A' Design Award i Bronse
Tongue-Bongue Godteripakke er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Tongue-Bongue Godteripakke forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Tongue-Bongue Godteripakke tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
- Dimensions & Packaging
- 50 x 50 x 70 mm assembled
240 x 250 mm for printing - Tags
- tongue, tongue-bongue, package, toy-package, fruits
- Production Technology
- paper
- Design Challenge
- Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
- Research
- The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
- Inspiration
- The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
- Project Duration
- Project was made for German package competition, started in Moscow, February-April 2017.
- Operation Flow
- The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.
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