Zhuliguan Hote होटल लोगो by Zhongxiang Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award फलाम पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
फलामग्राफिक· 2021
Zhuliguan Hote होटल लोगो
Client: Zhongxiang Zheng
A' Design Award फलाम पुरस्कार Winner in ग्राफिक Category
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The Design
About Zhuliguan Hote होटल लोगो
Zhuliguan बाँस संस्कृतिमा केन्द्रित एक विषयवस्तु होटेल हो, ढाँचा बाँस र निलिएको जस्तो देखिन्छ, जसले मानिसहरूलाई नयाँ यात्राको सुरुवातको आशा गर्न बनाउँछ। लोगोले कुनै पनि कुराबाट केहीमा विकास प्रस्तुत गर्दछ, जुन मूल रूपमा दार्शनिक ताओवादबाट आएको हो। यसको परिवर्तनले परम्परागत चिनियाँ ताओवादको दर्शन बोक्छ "ताओबाट, एक जन्मन्छ। एकबाट, दुई; दुई मध्ये, तीन; तीनमध्ये, सृष्टि गरिएको ब्रह्माण्ड", "ताओ मार्गले प्रकृतिलाई पछ्याउँछ" भन्ने संकेत गर्दछ।
The Recognition
About the A' Design Award फलाम पुरस्कार
Zhuliguan Hote होटल लोगो A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Zhuliguan Hote होटल लोगो उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Zhuliguan Hote होटल लोगो को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
- Dimensions & Packaging
- UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large - Tags
- Brand , Research , Hotel , Logo , Culture
- Production Technology
- Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
- Design Challenge
- it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
- Research
- Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
- Inspiration
- The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
- Project Duration
- This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
- Operation Flow
- We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
- Patents
- Trademark (2019) Zhongxiang Zheng
- Image Credits
- Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.
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