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Food in Nature खाद्य फोटोग्राफी by Duc Bui

Food in Nature खाद्य फोटोग्राफी by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award फलाम पुरस्कार in फोटोग्राफी र फोटो म्यानिपुलेसन डिजाइन Competition Category.


फलामफोटोग्राफी· 2021

Food in Nature खाद्य फोटोग्राफी

by Duc Bui

Client: FPDB Creative

A' Design Award फलाम पुरस्कार Winner in फोटोग्राफी Category

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The Design

About Food in Nature खाद्य फोटोग्राफी

फुड इन नेचर भियतनामको हो ची मिन्ह सिटीमा रहेको एउटा सिफुड रेस्टुरेन्टका लागि तयार गरिएको खाद्य फोटोग्राफी परियोजना हो। यस शृंखलाले एउटा नयाँ फाइन डाइनिङ मेनुका परिकारहरू प्रस्तुत गर्दछ, र प्रत्येक परिकारलाई आफ्नै लेआउट र कथा दिइएको छ। यो अवधारणाले सुख्खा ढुङ्गाहरूबाट उम्रिरहेका नाजुक फूलहरू देखाएर खानालाई प्रकृतिसँग जोड्दछ, जसले जीवितता र वृद्धिको संकेत दिन्छ। फूलहरूको जीवन्त रङ र ढुङ्गाहरूको असामान्य आकारलाई विशेष जोड दिइएको छ। समुद्रबाट प्रतिबिम्बित हुने प्रकाशको अनुकरण गर्न र सिफुडको ताजापनलाई अभिव्यक्त गर्न कृत्रिम प्रकाशको प्रयोग गरिएको थियो।

The Recognition

About the A' Design Award फलाम पुरस्कार

Food in Nature खाद्य फोटोग्राफी A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Food in Nature खाद्य फोटोग्राफी उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Food in Nature खाद्य फोटोग्राफी को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging
Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags
photography, food, seafood, nature, survival
Production Technology
Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge
The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research
How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration
The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration
The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow
Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members
Duc Bui & FPDB Creative
Image Credits
Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.

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