Chinese Style Coffee कफी प्याकेजिङ चित्रण by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award स्वर्ण पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
स्वर्णग्राफिक· 2023
Chinese Style Coffee कफी प्याकेजिङ चित्रण
by Weina Xiao
Client: Manta Ray Coffee Roasters
A' Design Award स्वर्ण पुरस्कार Winner in ग्राफिक Category
- 127,075
- Verified Award Winner
- Verify Award Status for #145544
The Design
About Chinese Style Coffee कफी प्याकेजिङ चित्रण
चाइनिज स्टाइल कफी एक कफी बीन ब्रान्डका लागि सिर्जना गरिएको चित्रणहरूको श्रृंखला हो, जुन प्याकेजिङ र पोस्टरहरूमा प्रयोग गरिएको छ। यी चित्रणहरूले कफी संस्कृतिलाई परम्परागत चिनियाँ संस्कृतिसँग संयोजन गर्छन्। पेकिङ ओपेराका पात्रहरू र चिनियाँ तरबारबाजहरूले कफी विज्ञापनका सामान्य आकृतिहरूको स्थान लिन्छन्। मुद्राहरू पेकिङ ओपेरा प्रदर्शनबाट लिइएका हुन् र कफी कप उठाउने भावभंगिमाको सम्झना गराउँछन्। प्रत्येक चित्रण प्रोक्रिएट एप्लिकेसनको प्रयोग गरी पेन्सिल शैलीमा कोरिएको छ, जसले हस्तनिर्मित अनुभूति र सूक्ष्म विवरण कायम राख्छ। प्रत्येक चित्रणको आकार २१ बाई २९.७ सेन्टिमिटर छ।
The Recognition
About the A' Design Award स्वर्ण पुरस्कार
Chinese Style Coffee कफी प्याकेजिङ चित्रण A' Design Award स्वर्ण पुरस्कारको विजेता हो, प्रथम श्रेणीका, अद्भुत र उत्कृष्ट डिजाइनहरूलाई दिइने अत्यन्त प्रतिष्ठित मान्यता। स्वर्ण विजेताहरू अत्यन्त नवीन, दूरदर्शी र चम्किला कृतिहरू हुन्, जसले डिजाइनरहरूको प्रतिभा, ज्ञान र कौशल प्रतिबिम्बित गर्छन्। Chinese Style Coffee कफी प्याकेजिङ चित्रण सबैभन्दा बढी प्रशंसित, प्रवृत्ति निर्माण गर्ने, स्मारकीय आविष्कार बनी अभूतपूर्व मूल्य दिनेछ भन्ने अपेक्षा छ। Chinese Style Coffee कफी प्याकेजिङ चित्रण ले तीव्र इच्छा जगाउँछ, जोश उत्पन्न गर्छ, सृजनशीलतालाई प्रोत्साहन दिन्छ र मोहित पार्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Team Members
- Weina Xiao
- Image Credits
- Image#1:illustration Weina Xiao,2021
Image#2:illustration Weina Xiao,2021
Image#3:illustration Weina Xiao,2021
Image#4:illustration Weina Xiao,2021
Image#5:illustration Weina Xiao,2021
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