Yi Xin Distillation मदिरा प्याकेजिङ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award स्वर्ण पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
स्वर्णप्याकेजिङ· 2023
Yi Xin Distillation मदिरा प्याकेजिङ
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award स्वर्ण पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Yi Xin Distillation मदिरा प्याकेजिङ
यी सिन डिस्टिलेसन एक चिनियाँ मदिरा ब्रान्डको लागि गरिएको प्याकेजिङ डिजाइन हो। बोतल गिलासबाट बनेको छ, जसले सतहको चमक र बनावटलाई बढाउँछ र सिरामिक भाँडाहरूमा बेचिने समान मदिराहरूबाट उत्पादनलाई अलग बनाउँछ। प्राचीन चिनियाँ शैलीमा कोरिएको एउटा ड्र्यागन बोतलको घाँटीमा टाँसिएको छ र मुख्य पहिचानको रूपमा काम गर्दछ, त्यसैले कुनै छापिएको लेबल आवश्यक पर्दैन। बाहिरी बाकस सरल छ र परम्परागत चिनियाँ डिजाइनको सममितिलाई पछ्याउँछ। बोतलको नाप १८० x १३० x २८५ मिलिमिटर छ। यसको उद्देश्य लामो सम्पदालाई समकालीन रूपमा प्रस्तुत गर्नु हो।
The Recognition
About the A' Design Award स्वर्ण पुरस्कार
Yi Xin Distillation मदिरा प्याकेजिङ A' Design Award स्वर्ण पुरस्कारको विजेता हो, प्रथम श्रेणीका, अद्भुत र उत्कृष्ट डिजाइनहरूलाई दिइने अत्यन्त प्रतिष्ठित मान्यता। स्वर्ण विजेताहरू अत्यन्त नवीन, दूरदर्शी र चम्किला कृतिहरू हुन्, जसले डिजाइनरहरूको प्रतिभा, ज्ञान र कौशल प्रतिबिम्बित गर्छन्। Yi Xin Distillation मदिरा प्याकेजिङ सबैभन्दा बढी प्रशंसित, प्रवृत्ति निर्माण गर्ने, स्मारकीय आविष्कार बनी अभूतपूर्व मूल्य दिनेछ भन्ने अपेक्षा छ। Yi Xin Distillation मदिरा प्याकेजिङ ले तीव्र इच्छा जगाउँछ, जोश उत्पन्न गर्छ, सृजनशीलतालाई प्रोत्साहन दिन्छ र मोहित पार्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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