The Meaninghall Tea चिया प्याकेजिङ by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2020
The Meaninghall Tea चिया प्याकेजिङ
by Suzhou SoFeng Culture Media Co.,Ltd.
Client: Meaninghall
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
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The Design
About The Meaninghall Tea चिया प्याकेजिङ
मिनिङहल टी बिलुओचुन हरियो चियाको लागि तयार गरिएको प्याकेजिङ डिजाइन हो। बिलुओचुन एउटा हरियो चिया हो जुन चीनको सुझाउ (Suzhou) मा ताई तालको छेउमा रहेको लुक्स्याङ (Luxiang) नामक सानो सहरमा उत्पादन गरिन्छ। यो प्याकेजिङ विशेष कला कागज (art paper) बाट बनाइएको छ, जसको धब्बेदार बनावटले सहरको केन्द्रका पुराना पर्खालहरूको सम्झना गराउँछ। साधारण रेखा ग्राफिक्सले पहाड, ताल र हलका प्रतीकहरूलाई एउटै भू-दृश्य छविमा संयोजन गर्दछ। चियाको प्राकृतिक चरित्र अभिव्यक्त गर्न हट स्ट्याम्पिङ (hot stamping) प्रयोग गरिएको छ। विस्तृत चित्रणलाई परित्याग गरिएको छ, त्यसैले स्थानीय संस्कृतिलाई शान्त र समकालीन तरिकाले प्रस्तुत गरिएको छ।
The Recognition
About the A' Design Award रजत पुरस्कार
The Meaninghall Tea चिया प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। The Meaninghall Tea चिया प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। The Meaninghall Tea चिया प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Dimensions & Packaging
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Tags
- Package, Tea, China, Suzhou, Biluochun
- Production Technology
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Design Challenge
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Research
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Inspiration
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Project Duration
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Team Members
- Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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