WiseTribe Education दृश्य पहिचान by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
रजतग्राफिक· 2020
WiseTribe Education दृश्य पहिचान
Client: WiseTribe education
A' Design Award रजत पुरस्कार Winner in ग्राफिक Category
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The Design
About WiseTribe Education दृश्य पहिचान
WiseTribe Education जन्मदेखि बाह्र वर्ष उमेरसम्मका बालबालिकाहरूलाई सेवा दिने एक शैक्षिक संस्थाका लागि सिर्जना गरिएको दृश्य पहिचान हो। चिनियाँ ब्रान्ड नाम weisi अङ्ग्रेजी शब्द wise जस्तै सुनिन्छ, जसले सोचाइको अर्थ पनि बोक्छ। यस पहिचानले स्वतन्त्रता र कल्पनालाई अभिव्यक्त गर्न बोल्ड रङ संयोजन र सहायक ग्राफिक्सको प्रयोग गर्दछ। आदिवासी पात्र, डाइनोसर, ज्ञानको रूख र एक ग्रह लगायतका मस्कट पात्रहरूले बालबालिकालाई ब्रान्डसँग जोड्न मद्दत गर्छन्। यो पहिचान पोस्टर, सामाजिक सञ्जालका टेम्प्लेट, बिजनेस कार्ड, खाम र ब्याजहरूमा प्रयोग गरिएको छ।
The Recognition
About the A' Design Award रजत पुरस्कार
WiseTribe Education दृश्य पहिचान A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। WiseTribe Education दृश्य पहिचान अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। WiseTribe Education दृश्य पहिचान धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
- Dimensions & Packaging
- Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
- Tags
- Brand, logo, Visual Identity, Education, child
- Production Technology
- Templates for posters and social media, business cards, envelopes, badges.
- Design Challenge
- In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
- Research
- Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
- Inspiration
- The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
- Project Duration
- The project started in January 2018 in Guangzhou, China.
- Operation Flow
- Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
- Team Members
- Astro Wong
Dorne Tsui
Jr Deng - Image Credits
- Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.
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