Shibing Yang · CLIENT: Ziel Home Furnishing Technology Co., Ltd
Anah is a series of jewelry boxes and travel cases designed for use at home and during travel. The exterior is covered with PU leather, which resists water and stains, while the interior is lined with velvet to protect jewelry. Leather stitching forms a fluted surface inspired by classical columns. The metal parts are made of plated zinc alloy with a Clous de Paris pattern and a faded golden tone. Each box offers several layers, drawers and a lid, so that jewelry can be sorted and stored in separate compartments.
Press Kit
- Unique Properties
- The Anah series offers a diverse range of products to suit various scenarios, whether indoor or for travel. Inspired by the Greek column, the leather stitching technique creates a three-dimensional surface on the boxes. Combined with metal parts employing the Clous de Paris element, the series embodies an elegant and sensible character in its appearance.
- Dimensions & Packaging
- 380*270*160 mm
- Tags
- Storage Design, Jewelry Boxes, Fashion, Home accessories
- Production Technology
- The boxes are crafted with PU leather on the exterior, ensuring durability and resistance to water and stains. The interior is lined with velvet, offering an exquisitely soft touch and optimal protection for jewelry. The metal components comprise plated zinc alloy with a unique blend, attaining a distinctive faded golden hue. The structure of the jewelry boxes is fabricated from MDF to provide ample strength and durability. At the same time, the travel cases feature a plastic shell for lighter weight and enhanced crush resistance.
- Design Challenge
- The creative challenge of Anah jewelry boxes is finding the perfect balance between quality and cost. As their MSRP ranges from around $20 to $60, to achieve this goal, the dimensions of each box are meticulously calculated to ensure they have the maximum capacity without increasing shipping or storage costs too much. The stitching technique is also selected through trial and error to ensure the lines are indistinct yet noticeable, creating a soft fluting surface to the sight and touch.
- Project Duration
- The Project started in March 2023 in Shenzhen and was completed in September 2024.
- Operation Flow
- All the jewelry boxes and cases in the Anah series feature multiple compartments; first, they have several layers in the box for categorized storage. The boxes also come with drawers and a lid for better jewelry protection.
- Research
- In the design process, the research on user behavior revealed that many jewelry owners prefer storage solutions with a chic design that reflects the current trend and incorporates the timeless spirit of jewels. Inspired by this result, the design team has collected a series of design elements and craft techniques from architecture, jewelry, and watch design. The Anah series was created by combining and matching all these design elements.
- Inspiration
- The appearance is inspired by both classical architecture and jewelry design, featuring fluted leather stitch and Clous de Paris metal parts. The series is designed to resemble architecture, which also shifts its look under different lighting conditions for the jewelry placed inside.
For the function, the research of user behavior was conducted in the process of deisgn, therefore each product from the series provides unique features aim to enhance user experience compared to other product
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