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Press Release

Corso Rum Packaging

A' Design Award 2022 Silver Winner in Packaging Design

28 April 2022

Corso Rum Packaging by Mateus Morgan
Corso Rum Packaging by Mateus Morgan
Corso Rum Packaging by Mateus Morgan
Corso Rum Packaging by Mateus Morgan
Corso Rum Packaging by Mateus Morgan

Mateus Morgan · CLIENT: Morgan Studio

The designer was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value of the premium product. The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.

Press Kit

Unique Properties
The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging
29x14x14cm
Tags
rum, packaging, corso, bottle, beverage, drink
Production Technology
The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge
The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Project Duration
It toke around 2 months to finish
Research
The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration
The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.

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